The Éclat Serum From Beauty by VRAI Garners 2026 Beauty Innovation Award For “Peptide Skincare Product of the Year”

Annual Awards Program Recognizes The Best Of Companies, Services and Products Shaping The Future Of The Global Beauty Industry

LOS ANGELES, Nov. 10, 2026 (GLOBE NEWSWIRE) -- The 2026 Beauty Innovation Awards, an independent recognition platform highlighting the most innovative companies, services, and products in the highly competitive Beauty care industry, today announced that the Éclat Serum from Beauty by VRAI, offering makeup, but smarter, has been selected as “ Peptide Skincare Product of the Year” award in the 8th Annual awards program.

The Éclat Serum from Beauty by VRAI is a non-invasive formula leveraging biomimetic peptides that work with the skin’s natural biological function to relax the facial muscles that create expression lines. Rather than focusing on one ingredient to perform every function, VRAI’s targeted serum is designed around two advanced biomimetic peptides whose complementary approaches address expression-related movement through different biological pathways.

Laboratory-synthesized S-Mu-Conotoxin CNIIIC, modeled after a peptide found in cone snail venom, is associated with modulation of Nav1.4 voltage-gated sodium channels involved in muscle signaling. This helps reduce the appearance of expression lines by addressing repetitive muscular activity. S-Mu-Conotoxin CNIIIC is paired with Acetyl Octapeptide-3, an advanced synthetic peptide designed to mimic part of the SNAP-25 protein involved in neurotransmitter release. It helps soften the appearance of lines associated with repeated facial expressions.

The formula’s base also supports peptide technology with hyaluronic acid and glycerin, creating a lightweight hydration system that helps maintain a supple, smooth skin surface, while cellulose gum provides a film-forming texture and refined application experience. Additional ingredients include Lactic Acid, alpha-GLUCAN OLIGOSACCHARIDE, Glucose, Chondrus Crispus and more. The Éclat Serum comes with a cooling stem applicator designed for soothing yet precise placement directly over the areas where expression lines form. The treatment offers results within 15 minutes and can be used as a nightly ritual or before a special occasion.

“We have built a product that delivers a more intelligent, targeted approach to the visible effects of facial movement. We are thankful to the Beauty Innovation Awards for recognizing The Éclat Serum which we believe answers a growing demand for sophisticated, non-invasive beauty options, bringing advanced peptide science into an at-home format,” said Melissa Poepping, Founder and CEO of VRAI Cosmetics. “The Éclat Serum changes the question from ‘How do we erase aging?’ to ‘What is creating this visible change, and how can we address it intelligently?’ Its impact is both smoother-looking skin and a more informed, intentional and reclaimed relationship with how beauty products should work.”

The mission of the Beauty Innovation Awards is to celebrate and highlight the efforts and successes of innovators and leaders in the Beauty industry. The awards program honors standout brands and offerings that are shaping the future of skincare, makeup, haircare and personal care. Categories reflect the ever-expanding beauty industry, ranging from Bath & Body, Hair, and Skin, to Global Beauty Heritage, Inclusivity & Representation, and Beauty-From-Within.

Today’s beauty shoppers are focused on products that perform, provide transparency in ingredients, and are looking for brands and services that fit their lifestyles and align with their values. The Beauty Innovation Awards celebrate the brands and products that are redefining these standards and making an impact across the beauty landscape. The 2026 Beauty Innovation Awards attracted thousands of nominations from around the world.

“The Éclat Serum takes into account that not every visible line should be treated as if it has the same cause. Expression lines are caused by facial muscles tightening when expressing emotions, and they are separate from static wrinkles caused by collagen degradation and factors like UV exposure, and more. Most anti-aging skincare utilizes a one-size-fits-all approach to fine lines,” said Travis Grant, Managing Director, Independent Innovation Awards. “VRAI uses science to make beauty more precise, understandable and useful. The Éclat Serum represents that philosophy with technology inspired by one of nature’s most exact signaling systems, combined with a purposeful delivery method. We’re awarding VRAI with ‘Peptide Skincare Product of the Year.’”

About The Beauty Innovation Awards
Part of Independent Innovation Awards organization, a global market intelligence and recognition program within the most competitive consumer categories, The Beauty Innovation Awards honors the most outstanding and innovative companies, services, and products within the rapidly expanding Beauty industry. The Beauty Innovation Awards provides public recognition for the achievements of beauty industry companies and products, including Bath and Body, Make-up, Skin, Retailers and Services, and more. For more information visit: www.beautyinnovationawards.com.

About VRAI
INGREDIENT INTELLIGENCE
Every single product exclusive to VRAI is formulated through Melissa. She determines the ingredients, the direction, and purpose, with you in mind. Every last detail is carefully considered, ensuring safety and integrity to your body while factoring both intrinsic and extrinsic awareness. This standard is a non-negotiable with Melissa.

INTUITIVE FORMULAS
VRAI products are formulated to empower your skin resiliency, and protect your skin longevity. Every product must serve this purpose.
MINNESOTA BASED
All orders ship from the VRAI fulfillment studio located in Minnesota. Direct from Melissa, to you.

VRAI is more than makeup.
It is a movement.

Media Contact:
Travis Grant
Beauty Innovation Awards
Travis@independentinnovationawards.com
949.667.4475