Hounds Town USA names Breken Randall marketing chief as growth tops 100 locations

Hounds Town USA has appointed Breken Randall as vice president of marketing as the dog daycare and pet care franchise expands past 100 locations nationwide. The move comes after a strong first half of 2026, new-state openings and fresh recognition from Entrepreneur and Inc.

Why it matters: - Hounds Town USA is adding marketing leadership as it scales beyond 100 locations and pushes deeper into new markets. - The hire comes as pet ownership remains broad in the U.S., with 95 million households owning at least one pet. - Stronger national marketing and franchise support can help the brand convert demand into local store growth.

What happened: - Hounds Town USA appointed Breken Randall as vice president of marketing. - Randall will lead national marketing strategy, with a focus on local store performance, franchise marketing resources and long-term system growth. - Randall joined during a milestone year for Hounds Town USA, following the opening of its 100th location in April. - The brand now has 100+ locations across 27 states.

The details: - Randall brings more than 15 years of experience in strategic growth, franchise brand management and cross-functional marketing. - He previously led marketing across WellBiz Brands' portfolio of more than 900 franchise locations. - Randall also held executive leadership roles at True Religion and A|X Armani Exchange. - Hounds Town USA opened five new locations in the first half of 2026. - Those openings included the brand's first locations in Delaware, Minnesota and Utah. - The company says each new opening expanded its pack play model into new communities and met demand for dog daycare, boarding and pet care services. - Randall's appointment follows the addition of Courtney Allison as chief franchise officer and integrator in March. - Allison is focused on franchisee support, cross-functional alignment and consistency across the system. - Hounds Town USA was founded in 2000 by former NYPD canine handler and Nassau County Police Department commanding officer Michael S. Gould. - The brand offers doggy daycare, boarding, spa services and, at select locations, Pet Taxi transportation. - Hounds Town USA says its fully interactive daycare is built around a natural pack environment and is designed to meet dogs' physical, social and psychological needs. - The company says its all-day play model leaves dogs happy and tired, a result it calls the “Hounds Town Hangover.” - Hounds Town USA says it has more than 100 locations open nationwide and expects 25+ locations to open or be awarded in 2026. - More information is available here and franchising details are available here.

Between the lines: - Hounds Town USA is building out leadership while the franchise system is still in expansion mode, which signals a push to professionalize marketing before the next wave of openings. - The brand's emphasis on pet-care authenticity and dog-first positioning appears designed to stand out in a crowded category. - Recognition from Entrepreneur and Inc. adds external validation that can help franchise recruitment and consumer awareness. - Hounds Town USA ranked No. 141 on Entrepreneur magazine’s 2026 Franchise 500, up 32 spots from the prior year. - Entrepreneur also named Hounds Town USA one of five franchise brands benefiting from pet care industry growth. - Inc. included Hounds Town USA on its 2026 Best Workplaces list.

What's next: - Hounds Town USA says it will keep expanding thoughtfully in the second half of 2026. - The company plans to keep investing in marketing, franchisee support and leadership infrastructure. - Additional locations are in development. - The brand says it is positioned to build on first-half momentum as it broadens its national footprint.

The bottom line: - Hounds Town USA is pairing rapid expansion with executive hires and third-party recognition to support a larger national franchise system.